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Idris Mootee: High Intensity Marketing
Chip Heath: Made to Stick: Why Some Ideas Survive and Others Die
Michael Schrage: Serious Play: How the World's Best Companies Simulate to Innovate
Idris Mootee: Escape Velocity: Revolutionary Business Strategy for Survival in a World of Unprecendented Competitive Intensity and Accelerated Change
Idris Mootee: Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School
Idris Mootee: 60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals
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