innovation playground Idris Mootee

Design Leadership Is More Than Simplicity. It Is About Design Discipline.

El·e·gant, an adjective and define or characterized by or exhibiting refined, tasteful beauty of manner, form, or style. Marc Jacob? Chanel? Jil Sander? Hermes? All are unquestionably elegant by design in the fashion world. How about smartphones or interfaces? Can they be elegant? Or what about customer experiences? Can you describe a banking or customer service experience as elegant? Most people don’t.

Is elegant a word reserved solely for tangible product? The design world likes to use words such as “elegant”, “simple” and “user friendly”, many designers understand how to subtract in creating simple and elegant design solutions. Human factors usually subtract more than add. Good designers often take away complexity in objects or interfaces. Design is more than just making things simple. They appears simple but not necessarily simple. Design is the most complicated process but least understood.

Design should be strategic. Being strategic also means being human. 9 out of 10 designers barely understand what that means. Most are trained as design craftsman. There are very few design visionary and I only know a handful of them. They are also very few design managers. And that’s the reason why designers never made it to the boardroom and they complain they don’t have a voice. Because they are not strategic. Design becomes a competitive advantage for corporations when it is used strategically. At a meta level, design connects the dots between mere survival and humanism supporting by the underlying economics to make it feasible to produce and sell.

I have been hiring and mentoring designers (including some of the very best talents) for decades and can tell you which typology they belong in 5 minutes. It is very easy to find designers, it is not too difficult to find good designers, it is very hard to find design visionary. Because they are not trained in design schools. They need to be cultivated.

But there are so much business can learn from design. If the best design can be elegant, then can a business strategy be “elegant”? Or can a particular management style be described as “elegant”? Anything elegant is often simple; not everything simple is elegant. Things that are simple are often user friendly, not everything simple is user friendly. Sometimes complexity is needed. Simplicity has different meanings. Good businesses need to be simple and easy to understand, and that’s the investment criteria for Warren Buffet. Businesses are getting too complex these days and same for design. Long gone are the days where a few talented young folks sketching out ideas in a room. That's a mindset that stops designers from growing up to a highly complicated world.

Design process is never simple, it is often very messy as everyone has an opinion. Don't try to make it simple. But the result shouldn't be complicated. Design needs strong leadership and no different from other disciplines. Design never works in a highly politically environment and as a result you get design by committee – which is a recipe for disaster. Design management is to take the politics out and allow the essence remains. And the process is true to the mission - design to delight and make profits - not one but both.

Design needs strong leadership. Design never works if it is not managed. Best designers perform well in a professionally managed environment. Not the most desirable for many, but it is necessary. Apple design team is professionally managed and same for Mercedes and Burberry or BMW. There is no design without discipline. There is no discipline without intelligence. Strong design leaders are never popular, because they need to cut out the non-sense that designers to hide behind. To force people to unlearn old theories of design.

Designers wants to remain small, fully independent and less disciplined and that’s why most design firms cannot scale beyond certain size and fail after a few years. They want to ignore the commercial complexities and stay pure. I appreciate that too but companies cannot afford it. Unless it is your own business and you don't care about making profits.

Design for elegance is better for design for simplicity. Oliver Wendell Holmes Jr. once said, “I wouldn’t give a fig for simplicity on this side of complexity, but I would give my life for simplicity on the other side of complexity.” Elegance is “far side” simplicity that is emotionally engaging, profoundly intelligent, and artfully crafted to be two things at once: simple and powerful. In today's super connected world, the proliferation of digital devices and experiences require designers to create new ways of harmonizing software and hardware with elegant connectivity – connecting humans in an elegant way. Industrial designers, human interface designers and mechanical engineers need to explore new theories for them to make physical products real and meaningful and elegant. Why elegance? It is not an elusive target? Industrial designers should stop thinking about functional ease and simplicity, that is an over simplify way of thinking design. Some times people love things that are not so easy. Think about your personal relationships, you don’t go for the easiest one, you go for where your hearts is. Design is the same. How do you put love in an industrial produced object? That’s our job.

In The Near Future, Instead of Choosing Between AT&T, Verizon, Sprint and T-Mobile, You Can Also Pick Google or Apple As Your Mobile Carriers

The US mobile industry has been in a clear state of duopoly with Verizon and AT&T occupying about 70-75% of both consumer and enterprise market. T-Mobile is attempting to disrupt the current status but the impact will not be sustainable although its Uncarrier attack effort is causing a lot of noise. To maintain competition and sustainability for all is a tricky balance and the key is to ensure it will not endanger the long-term ability for players reinvest in next generation networks. InterDigital, Qualcomm, Ericcson, and Samsung are actively involved in 5G wireless development and carriers need to be ready for the next upgrade cycle in 3 years.

Strategically speaking, an industry structure only becomes stable when three firms dominate a market or 90% of a market, when the market share ownership reaches a ratio of roughly 4:2:1. Simply, the number one provider has market share double that of number two and it doubles that of number three. With AT&T and Verizon roughly splitting the market, with Sprint and T-Mobile US struggling to grow their market share. This gridlock is not changing unless either AT&T or Verizon acquire Sprint or T-Mobile. Then there will be only two players left.

Duopoly may not be good idea for consumers. Although duopolies will eventually lower prices as much as perfect competition would. More than 270 million US customers (roughly 91.0% of the total US population) have the choice of three or more wireless providers, while 250 million (or 82.0%) can choose from among four wireless providers. For everyone, subscriber growth is slowing as we are near market saturation. This slowdown means acquisition costs will increase, as everyone is spending more to steal each others' customers. Spending to get new customers is not a way out. Carriers need to think how to reinvent their business models. That won't be possible unless they can a highly differentiated offering or customer experience. There are only two ways to do this. AT&T has been the most aggressive in expanding offering new services providing home security and automation services and providing cellular connections to non-smartphone devices or any IoT. It will pay off for them.

In the world of 4:2:1 market share structure, everyone is trying to invest on revenue growth through promoting churn. And the shifts in market share at similar prices for similar products depend upon the relative willingness or desperation of any one plater to invest at rates higher than the sum of market growth rates and the inflation rate. If markets are growing at1.5 %, and the inflation rate is 1.5%, than a leading contestant has to invest at rates greater than 3% annually. Any firm not willing to do so loses share.

If every player is willing to do so, then prices and margins will be pushed down until at least one or all stops investing. That is the case for Verizon and AT&T, and underpins the argument advanced by Sprint and T-Mobile that they cannot prosper in the long term unless they are allowed to merge. For Sprint, they are taking customer away from T-Mobile with trade-in program, as part of its "Uncarrier" program, T-Mobile will match trade-in pricing from other carriers. So, it's possible that the company could match whatever deal Sprint offers. And Sprint also has a matching program, so it goes on and on unitl one of them cannot afford it anymore.

Now if Google is starting its own cellular service (very likely) by buying capacity on T-Mobile and Sprint networks in the US. That would essentially create a disruptive scenario. Although for the last few years the competitive threat from the mobile virtual network operator (MVNO) looks to be subsiding; but by buying capacity on the networks of T-mobile and Sprint, the company will come into cellular business directly and it will offer Google phone and data plans to customers.

The question remains if Google’s intent is to create a limited market roll out or a full-scale national share grab. The word out there is Google is launching the service later this year. It will for sure be a very affordable package. And will Apple follow and buying capacity from T-Mobile and allow services for Apple devices? Apple’s entry will create the “The Prisoner’s Dilemma” for carriers. The carrier’s biggest fear is that if it says “no”, the business and growth would go to a competing carrier and yes they are fueling Apple’s market power. iPhone customers typically spend as much as twice or more the U.S. national average monthly wireless bill. So with Google entering the game and speculating Apple might do the same, the industry structure would definitely be destabilized. It is not reasonable to think Google might be able to take up to 2-3% share from AT&T and Verizon. The carriers won't be too happy. But the threat to carriers is small and mostly in the long term.

The “Internet of Useless Things” or IuT Is Everywhere. Not Every Player Has A Plan.

The CES is a good one this year. Everywhere is IoT. And honestly I am little tired of hearing IoT or “Internet of Things” which is estimated to become a $7 trillion industry where thermometers, clocks, garbage cans, toilets, washing machines, watches, smartphones, fridges, baby monitors, garage doors and coffee makers are all connected digitally, allowing seamless interactions and smart living for us. Sensors are cheap and can be deployed everywhere collecting data, unnoticed. Data on how you move around in your home or office, in the gymn, on bike around your community, in a car, in public transit etc. How much water and electricity you use, and when; how much garbage you produce and dispose. And these reams and reams of information will make everyone of us overloaded with big data.

The biggest opportunity is Data Spam Management (just invented an industry). These data streams will drive us crazy eventually if we don’t know how to use them. Might as well turn all of them off. For those who are afraid of cookies that track them on line, it is going to get worse and much worse. When it comes to monitoring individuals and collecting details about their lives, privacy is over. Many people are still uncomfortable and remain to having their data tracked and analyzed. It is hard to define what privacy means in the world of big data. Imagine how much one can find out about you by going through you trash, in this case, your digital trash from sensors and devices that surround you 24 hours.

The world of hyper-connectivity is creating man opportunities for us and also is close achieving the top of a hype cycle. Perhaps itself is a recycled product of formerly known as the Smart Home or Smart Appliances. 90% of new products are merely solutions looking for problems and there are no unmet needs. Nest is a lucky case and there are not that many lucky cases for people to hit the Jackpot. When people enter this industry, they first need to understand the emerging behavior as a result of big data and what does it mean to have them.  And how it can shape our behavior? And what is the behavioral economics at work? What industry will it power up and who will benefit from it? Who owns the data gateway? I can go on and on for a day.

I am not an early adopter but I buy all these tech junks for my friends to try. I am really not interested in the thermostat. I am not interested in an Internet enabled door lock and for this one, I am sure I will be the last adopter. To create devices that can connect is easy and anyone can enable any objects with some kind of connectivity be it Bluetooth or Wi-Fi. But it takes some strategy to make sure you have a real customer value proposition.

The business opportunities for IoT are undeniable, but most of the visions out there were either overly simplistic or flawed and ultimately unworkable. The number of connected devices is expected to grow 18% each year for the next seven years and people couldn’t wait to have their “things” get connected. Beyond the hype, most will question the value and will understand the total costs of ownership. Buying an old fashion clock, toilet or door lock is easy. We can be sure that they will not break (most of the time) and needs very little maintenance. But when these become electronics, it will be a very different game. There is a cost to maintain (making sure they remain connected and receive update etc.) and needs to be replaced in a shorter period as technology moves fast. Way faster than they redesign your toilet or old fashion thermostat. The true value comes from larger companies designing integrated architecture so the orchestration of these appliances large and small can create a new level of convenience and delight. The oppotunties are not for everyone. The rest are just playing in the IuT game.

It's a Bird! It's a Drone! It's Amazon's 3-D Smartphone? It Displays 3D Images, 3D Maps And 3D Gaming!

Amazon has been working on a number of cool devices for a while. The temptation of playing the hardware game has always been there beyond just the e-reader. This month they will finally be unveiling a new device and there are plenty of rumors out there on what it actually is.

It is most likely going to be a Smartphone. Mostly made by Foxcom. Most like not producing any profits for Amazon. Most likely supported by a suite of Amazon Cloud based services. Most likely to be below the standard set by Apple, Samsung or HTC. But it will be a Smartphone that has some distinctive features, including 3D capabilities projecting 3D objects as part of its interactions. It will be using gyroscopes, accelerometers and other sensors to power the experience. Most likely mid-range specs such as Qualcomm Snapdragon 801 processor and 4.8 inch display (keeping cost down) and many advanced camera functions; likely using 3-4 cameras and a Sony sensor. It will be a futuristic experience with 3D gestures controls. Gimmicky or not, we will have to see.

Smartphone adoption has reached its maturity but everyone is pushing new ways for consumers to use mobile devices. Average prices will drop a further 15-20% and the top end will come under pressure. Android market share will stabilize around 70%-73%. Amazon certainly thinks it is not too late to play the game. Every player will not give up on it and will try innovative ways to jump-start a new S-curve for the Smartphone. Even Apple is struggling. What new applications and new interaction paradigms can they think of that are considered unthinkable today? We are working hard 24x7 on these ideas.

Back in 2010 there were around 180 Petrabytes a month of data moving through the networks from a single user and it was mostly voice, and today with streaming video, social media use and mobile gaming - now averages 1,900 Petrabytes a month and is expected to grow at least 40%-50% every year thanks to additional wearable devices. It means by 2020, in a week’s time, five Exabytes of information will be sent by the average Smartphone user. Traffic problem ahead.

On June 18th we will find out. And suddenly everything makes sense.

Strategy Lessons From The Safari. There Is More Than Just The Survival Of The Fittest.

I recently took my strategy and innovation class out of the classroom. Guess where we ended up? A safari or a zoo (whatever you want to call it). What’s a better place that teaching strategy where you can see the survival of the fittest. It was a suggestion from my students.

History is filled with examples of animal species with Dinosaurs as the lead example that were made extinct by their inability to adapt environmental change and the prediction from scientists is that there are more to come. An alarming finding that was published in the scientific journal Nature that suggested more than a million existing species could be extinct by 2050 because of climate change. Probably 80% of those species we have never heard of.

Can studying why species in the safari went extinct provide us with lessons for business? The answer is a yes, the first being that not everyone will survive. Everyone knows that but the big question is how to make sure your company is not on that list? To survive, it means understanding what is your food chain. There is a simple food link between two animals and many animals struggle to obtain adequate amounts of their particular food(s) and cannot simply change their diets as other foods becomes available and ultimately face extinction. For business, the lesson is about your revenue streams might not sustain as the industry structure shifts and you need to reinvent your business models. Companies needs to change diet before they run out of food.

The second lesson is to know your role in the food chain. Some animals in the jungle can eat both plants and each other, as well as use each other for shelter and nesting. Companies need to learn to use other companies by way of strategic alliances to shelter competition to increase their chance of survival especially for those who are not in a position of influence the market. Think about what these terms like predator, prey, continent, climate, and habitat means in business strategy and what role does your company play? Darwin suggested that extinctions were a prolonged and often undetectable process. It is true for business as people or animals in the jungle don’t see survival in a strategic manner.

The third one is understanding your competition and their innovation capabilities. Companies should not just worry about the external change such as discontinuties but need to be aware of the evolutionary potential of other companies or species if we are talking about the safari. Animals cannot do that because they do not posses the intelligence, nor will they hire consultants - but companies can. It is the practice of strategic foresights, what we do that to ensure companies can engineer their own evolution and create their most favorable conditions for that to happen. Someone once said “The rules of the jungle do not apply to those who wrote the rules of the jungle." There is a lot you can learn by spending a day at the safari with me.

 

Will 2014 Be A More Exciting Year For Consumer Electronics? Consider 2013 Was A Disappointing One. More Next Week.

2013 was a disappointing year for consumer technologies. The 3D television push was as I've expected a disaster and who on earth would walk around at home with 3D glasses and the lack of 3D programming etc. created all barriers necessariy for mass adoption. And for smartphones as there were lack of any real innovation from the industries.

Perhaps the dominant design pioneered by Apple is really reaching the end of its S-curve, even the iPhone 5S has only incremental changes (ok a better processor) in design and software. I am ready to bet that the fingerprint sensor will be dropped within 3 years. What is so great about a fingerprint sensor? It is so old school whether it is finger print or facial recognition. The iOS still remains the most polished, stable, and well-designed operating system for smartphone. May be people aren’t even expecting more from smartphones at all. The camera needs some improvement for sure. And the screen size is an interesting discussion.

China is watching and Lenovo is gearing up for the next game or the world game. Lenovo, currently the second largest smartphone vendor in China and aspire to become market leader. Apple is at threat and at this point they may not be afraid of any. They are at its peak. And they are busy with the new headquarters, refreshing the retail experience, designing the iWatch and finding the next color for iPhone whether it is blue silver or rose gold.

Android now accounts for more than 80 percent of smartphone sales, while iOS is down in the mid-teens. Apple need to change the game or someone will. Smartwatches is still a toy category. But that could change when Apple fixes many of the challenges. They will and can. And it will cost $300-$350 and people will buy. It is easy one from a strategy perspectives but also a lazy one. Have they run out of industries to reinvent? At the Consumer Electronics Show this week, I think Samsung will have the biggest, most new products and most populated booth. Apple’s main threat is Samsung, Microsoft, Google and Lenovo are all attacking Apple from behind. The whole wearables will be driving the new game and 2014 will be a more excited here. I do believe that we will see wearables showing signs of becoming mainstream this year, and we've been monitoring and prototyping all kind of ideas for 20 months. 2014 I expect te see different dominant designs emerging, there will be no winners anouncement this year, not until 2016 earliest. But I already know who definitely won't work.

Apple's Magic Is Not Repeatable. Innovation Means Reinvention. Not Taking A Page From Someone's Playbook. Here's The Proof.

Apple magic is not repeatable. And even if you think by poaching senior talents from them. The same can be applied to many great companies large and small. It is too simplistic to think that stealing talent from great companies larger or small can help a company to repeat the magic.

Here is a good example when Ron Johnson, former head of Apple retail joined JC Penny as CEO, his plan was to reinvent the company. From when Johnson took the reins Nov 1, 2011, the stock price dropped in half. He received $53.3 million in compensation for 2011 and his pay package for 2012 was $1.9 million, no bonus after the company booked a $1 billion loss for the year. Yes a $1 billion loss!

Johnson's strategy to bring some Apple Store magic to JCPenney was not innovative or strategic. His strategy was to move away from price and he started by taking off any discounts and introduce a store-within-a-store design that emphasized experience over value. According to him,"Inherently, department stores have significant advantages compared to all other retailers." I don't agree with that statement with the exception in some markets such as China, Korea and Latin America.

When he took over the job of the CEO, he said that successful retailers will be "the ones that start from scratch and figure out how to create fundamentally new types of value for customers" by asking "how do we reinvent the store to enrich our customers' lives?" Good questions to start with but did they end up with the right stategy? JCPenney’s business model needs reinvention, not just the retail format or taking a page from Apple’s playbook.

It takes more than that to transform a very out-dated business model. It was a bad idea in the first place to abandon the discounting that customers had come to expect, it’s a behavior they are not going to change. Instead they should embrace the idea of “discounting” and innovate around it. JCPenny wants their customers to feel "special" about discovering these discounts. And not getting rid of it. Reinvent it! Make it fun! Make it social! I can give you 10 ideas of how to innovate around the “discounting”. The backlash against this tactic was so strong that Johnson was forced to bring back sales and discounts last quarter. That was a big mistake. Innovation needs to be strategic. Design without strategy is useless.

JCPenny needs to rethink the needs of these middle-class shoppers that are shrinking in both total size and wallet. It should move down to aim at the expanding highest of the lower income group.This is where the opportunities are.

Retail is a tough business overall and there weren't a lot of innovation happening. Those giant interactive screens, talking mannequins and RFID tags are bringing the virtual into ‘real’ retail spaces and tablet computers are turning up at pos’ from independent boutiques to multi-national chains. There are also companies working on virtual ‘touch’ for users to ‘feel’ the texture of products they want to buy. While still in development stage, the innovation would address one of the main problems of shopping online. Shopping is as much a tactile experience as a visual one.

In a creepy addition to the tech enabled retail experience, mannequins may now be watching you as you browse. Via built in cameras and facial recognition software mannequins are now able to collect data on your race, age, gender and shopping habits to assist retailers in their marketing strategies. While it’s not quite new, retailers have been using in store cameras to collect data for years, the addition of facial recognition is making it a simpler process. Big brother/sister is watching you shop!

Will The Facebook Phone works? And For Microsoft and Samsung, The Future Of Smartphones Is Dual-Screen.

The Facebook phone is here.The Facebook phone rumor has been around for a while and it is a matter of time it becomes real. I think they should have done it earlier and should have larger ambition other than just trying to design a ‘home’ for Android.  Home sounds like a PaaS personalization tool and not sure how many FB users will want this. FB see the potential for them but it is hardly a threat for others but Android might modify their terms so this won’t happen again in the future.

With FB already commands more than 20% share of people's time on mobile devices (excluding Instagram), it can further boost FB mobile usage particular for younger users. Will FB take over 20% of all Android phones, we have yet to find out. For now, FB is pretty convinced that people will want a phone designed around it and perhaps with additional hardware feature that is uniquely FB. 

FB should really be making its own phone, it is reported that they are working with mobile chipmaker Spreadtrum to pre-optimize its software for the cheapest Android handsets. It is hard to compete on the high end with Samsung and Apple, if Facebook prodcued its own low end phone, though, it could create a new business model in the mobile market and FB could negotiate better data plans for their members or partially subsidize them with advertising. This is not easy for Facebook to jump in and get carriers to agree to sell its phone.  For me, I see no reason to have a FB phone.

For Microsoft, they are waiting to see how well Nokia's Lumia phones Windows Phone 8x and 8s sell before making a strategic decision to enter the smartphone market on its own. I think it makes perfect sense for them to decide to play in the hardware space. They have made that decision with  Surface tablets. It is a matter of time that they will play in this smartphone market, they risk becoming irrelevant as market is switching into different computing format.

Microsoft is thinking dual-screen and has applied to patent a dual-screen phone interface. One screen for device interface and the other as a monitor and is detachable. NEC is making one and is marketing them as the "best cloud device," the dual-screen Android from NEC handset also has a super powered battery to keep both displays running.

It will be interesting to see what can we do with two screens. We're already designing dualscreen user experience models and I think this is catch on. The mobile industry is changing faster than anyone could have imagined and the interface paradigms there have been static. Here is the opportunity for us to introduce new ways of interacting with others and new ways these machines can understand what we need.

 

At CES Everything Is Touch, Touch, Touch. Will Touchscreens Make Typing Obsolete Soon?

At CES this year everything is touchscreen, TV, laptops, tablets and kitchen appliances. Is the future of interfaces is moving to touchscreen? Is this the end of keyboards? We are seeing a completing transition in the design of user experiences to software based and touchscreens. The notebook computer is the final piece of the migration. Most people would find no reasons to touch a screen on a laptop or notebook, but we are also increasing used to the habit of touching screen even most of the time even we’re not aware of. Thanks to the iPhone and iPad.

Our view will change even when we don’t think touchscreens on laptops are useful; just see someone use a keyboard with an iPad or Galaxy. For many, it just feels more natural to touch the screen. I sometimes find myself touching the screen forgetting that it is not a touchscreen device.

Blackberry will join it even they will still keep the keyboard as an option for people like me. Automobile entertainment will move there too. Your next laptop will likely be touchscreen and you might not have any choice, whether you like it or not. I wonder when will Apple launch a touch screen macbook? I think it is only a matter of time before all laptops become touch-enabled. LG was showing a prototype of interactive retail display so you can try differetn outfits without going into the changing room.

With touchscreens, we will never worry about spilling coffee onto your keyboard but will have to deal with the problems of greasy fingers. I think touch will become the key user experiences but there is still a lot of room for innovation. Touch-enabled devices will accelerate adoption in the enterprise market and next will be education market. The next generation of workers will forget what a physical keyboard looks like.

Hong Tan, a professor at Purdue University who works for Microsoft came up with an interesting way to add the feel of buttons and other physical controls to a touch screen by using vibrating piezoelectric actuators installed on the side of a normal screen generate friction at the point of contact with a finger. The nice thing about the innovation is it can make an ordinary sheet of glass feel as if it has physical buttons or even a physical slider with different levels of resistance. That is a bug jump forward from just touchscreens. The haptic feedback could help users find the right control on compact or enable the use of a touch screen without needing to look at it.

RIM is working really hard to win this. They called it a “writing without typing”, a technology only apply to the keyboardless Blackberry London devices. This is a riksy bet as Blackberry loyalist (like me) likes typing on physical keyboards rather than tapping on a screen. I am eager to get my hands on the new Blackberry London... a few weeks I will know if that works for me.

Tim Cook Has A Far More Difficult Job Than Steve Jobs. He Has Been Making All The Right Moves So Far.

Congrats to Tim Cook who is over one year into his tenure as CEO of Apple. Big shoes to be filled and now Apple is moving into a new competitive arena because it is now the industry leader (defender) - the primary target for attackers. Tim has two jobs: 1/develop a competitive business strategy to defend its market share from the low end and block entrants  2/an innovation strategy to find an industry/category to disrupt leveraging Apple’s core capabilities. There were a few bumps like the Siri or Googlemap etc., but those were unavoidable.

Sabotta, a former director of Apple's federal sales group, criticitzes Apple’s CEO Tim Cook in his Kindle book that he is afraid of being wrong, lacks leadership skills, and is a "lightweight" when it comes to understanding technology. According to Sobotta, “Tim will react to the numbers or his fear of being wrong quickly. Fear of being wrong is a managerial trait that runs strong and deep in Apple because of the way Steve ran the company. Even the appearance of being wrong when in the end you might be right is dreaded at Apple. Technology-wise, I think Tim Cook is a lightweight. I never felt passion for technology from Tim like I did from Steve and some of the great engineers.”

I must say I won’t judge Cook’s performance or management style based on these criticisms (Sobotta acknowledges early in his Kindle book about his experience at Apple and that he was asked to leave Apple in 2004.) Being a CEO or Apple’s CEO is not exactly an easy job.

The way I take his comment is actually positive. A technology “lightweight” is more effective and desirable in the case of Apple to avoid the most common mistake in this industry when the technology voice overpowers business and customers. Technology heavyweight is actually less desirable for the CEO job, it is not Apple business strategy for technology big bet.

In his blog, Sobotta is critical of Apple and its Jobs' style of management in many ways. Some titles of his posts include"Do Apple Employees Need A Witness Protection Program?" "Has Apple lost its soul?"  He is basically saying Apple used some of the worst management practices to build the world’s most valuable company.

Apple is what Apple is today because of Steve Jobs’ strategic and aesthetic arrogance, charisma and capacity for work. If there’s one thing worse than a leader who micromanages to the point of stunting the creativity of his team, it’s a leader who knows and feels that there is a better way to work but fails to act on his gut. That wasn’t Jobs. As the master of anti-subopimization, understanding how he and Apple achieved such greatness isn’t about compartmentalizing each facet of Steve Jobs – it’s about recognizing how his various CEO personas were symbiotically entwined so that, when they intersected at crucial points, magic happened.

Maybe Steve Jobs was a perfectionist, not a control freak. Being in control is different from being a control freak. Those accused of being the former are often the victims of those who just don’t have the skin to stay in – and change – the game. Either way, new and extreme times call for new and extreme measures. Sometimes control is exactly what an organization needs. We see grand strategies that look good on paper and in the boardroom, but without an emotionally committed leader with vision, belief and conviction, the successful execution of idea into results won’t happen.

Armchair management critics will continuous to critique Jobs’ management style as ‘control’, even while every CEO from luxury goods to fast-fashion retail seeks to replicate his success. Ultimately, his example begs one simple question: Why aren’t more of us control freaks? Rather than decrying control, maybe it’s time to take the reins of our own ideas, innovations and organizations by studying the attitude, approach and micro-details that were responsible for transforming what those same critics once called a niche computer company into the $700 a share behemoth that everyone – including all those former PC fans – loves today.

As for Cooke, he has a far more difficult job that Jobs, Apple was an attacker and have nothing to lose to change the game. Now Apple is the defender and Cooke has to play both attacker and defender. It is a high risk game and he has every reason to react to the numbers or have ear of being wrong. That’s his job.

Apple Vs Samsung - The Verdict Is A Wake-Up Call And Shaping The Very Nature Of What Competitive Strategy Means.

Here I am the first day in our new office - the building is officially named Idea Couture Place and I took the opporunity to talk about who we are and what are really good at to our people. There are still a lot of people that don't quite understand what a strategic innovation firm does and why it is not just another industrial design, strategy firm or creative house.

Now the move is over but it will take abother 2 months before we are really settled as many furnitures and equipment are still shipping from Italty, Belgium and China. I can't wait to see the fully finished office. For now, everyone is really happy. The roof top patio will look like a boutique hotel.

What exactly does Apple’s victory means for many other companies? The overwhelming patent infringement victory over Samsung is shaping the strategies of many and everyone is getting a wake-up call and now they need to revisit how they approach strategic innovation.

Apple’s CEO Tim Cook told his employees about how Apple values originality and innovation and pour their lives into making the best products on earth. They do this to delight their customers, not for competitors to flagrantly copy.

The result of this court case actually shapes the playing field of competition and the very nature of competitive strategy. Samsung, Motorola (Google), HTC, RIM, HP, Nokia, RIM, Microsoft, Xerox, Sony, Amazon and IBM . All have quivers full of patents and armies of retained patent lawyers ready to go to court to protect their interests and raise the barriers of entry for new players.

If you look at any new or old product categories, product and user experiences will become more andmore similar over time. Look around you and you realize a lot of cars looks the same and drive the same way. And over time, most phones, laptops or tablets will have similar designs and behaviors, just like TVs, cameras and typewriters. Switches and buttons whether they have rounded or rectangular corners or whatever shaped icons and the overall look and feel aren't likely the key points of differentiation. It has always been part of the commoditization process and companies will continue try to innovate with new ideas.

Every great innovation attracts copycats and it is hard to say whether we are promoting innovation by offering protection or deterring innovation by raising the barriers. There is no easy answer to this one. What’s next? If you’re a small start-up you will have a hard time to make it big as once you gain some attention and market success, you will then discover that you may be infringing on patents even though you think you’re not.

Can anyone realistically come up with an idea that can past the patent test of Apple/Google(Motorola)/Cisco/Xeorx/RIM/Sony/Microsoft and Intellectual Ventures (the world's biggest patent troll) when everone is waiting to collect royalties for what you were pretty sure was an original idea or invention.

I can’t wait for a day when Apple is suing Google and Google is suing Nokia and HP is suing Apple and Samsung is suing HP and everyone is suing everyone – one hell of a party. In the end, it's more likely that these crazy entanglements will result in more cross-licensing agreements than to massive payouts – one big happy family and everyone is getting a check.

As for now, my phone hasn’t stop ringing as every company needs to “out-innovate” and wants Idea Couture to bring Design Thinking to them. Now no one is safe. Welcome to the crazy world.

The New Battlefield Between iPhone, BlackBerry and Android Smartphone: The Keypad and VBBM.

Apple iPhone has officially become the “defender” instead of the “attacker”. The battlefront so far has been on the screen and apps and now the battlefield is switching back to the keyboard. There are two camps: physical keyboard and virtual keyboard. I definitely belong to the group that I needed a real keyboard and therefore I use Blackberry. And there are those who can type at lightening speed on iPhone virtual keyboard.

Since last week, there were rumors that the next generation of Blackberry will come without a physical keyboard (which BlackBerry CEO Heins reassured that RIM is not getting rid of its tried-and-true physical keyboard) and this is no easy decision.

One exciting new feature for the BlackBerry 10 is the redesigned user interface. The clean design features "cascades," which let users flip through apps with a simple swipe gesture, replacing a back key or physical button. It will also feature an intelligent virtual keyboard that takes touch-screen keypads to another level. It learns the words that you often use, your typing style and compensates for sloppy typing (I admit I am one of those sloppy typers). If they solve this problem, another good reason for me to stick with Blackberry. I currently have three BlackBerry and a Playbook.

There were reports that now Apple is considering offering a real keyboard for the iPhone 5. While this is highly unlikely, it will be a smart move for them to change the game again if they can completely rethink the design and engineering of a physical keyboard. The next competitive front will not be the camera, screen size or processor speed, it will be battle of the keyboard.

I speculate that RIM is betting (and committed) on winning the keyboard battle because they know it well, typing for BlackBerry users is everything and this is the last defense.  And now RIM is properly equipped with the smarter, faster QNX platform.

Let the battle begins…..and here's a few free advice:

• BlackBerry should seriously push the design front and explore the BlackBerry DNA and go against Apple’s simple design and opt for more sophisticated European asthetic.
• BlackBerry should turn up the keypad battle and bring in new function and keys to allow new document management capabilities. I can tell you 5 ways you can improve the keyboard typing experience.
• BlackBerry should stop engineering creeps and hold back innovation on those features to reduce distractions.
• BlackBerry should drop the Apps race and give that up completely. Don't fight a battle that you cannot win.
• BlackBerry should turn BBM into an open software and get mass adoption including all Android phones.
• Blackberry should add voice to BBM and that will be a killer app.
• Blackberry should explore innovative features on “identity” management. I think there are lots of rooms to innovate here.
• Blackberry should innovate about live document sharing. Talking and reviewing a word of power point doc is another killer app.
• BlackBerry should innovate around “security” features (not just data security) but real security and design service around it.
• Blackberry should design a business mode and a personal model so the phone switch personality. We don't want to carry two phones.
• BlackBerry should leverage the 200+ million cars are on the road using RIM's QNX operating system and create the most sophisticated integrated features. Most BlackBerry users like me take calls in the car for hours everyday.

I can go on and on for hours and give BlackBerry another 100 ideas to compete for the future. The big strategy is to ignore “Apple”. I mean completely ignore Apple. And all you need to do is to do three of the above right and that earned you the right to play. Next step is to attach and fight back. Go RIM Go!!!

Apple's Biggest Challenge Is What To Do With $100 Billion. Just Write A Check And Buy Sony Before They Further Destroy More Value.

Apple's current biggest problem is not the next iPhone. It is the 100 billion dollar problem. Microsoft had been criticized for years for having too much cash and not putting them to use. They eventually started paying dividend starting 2003. It is not easy to deploy them in a way that creates the expecatation of return Apple's investors are expecting. I think they will eventually start paying dividend.

With Apple's war chest hitting $100 billion soon (currently around $98 billion but was originally estimated to be $60 billion) investors are asking the same question: What are you doing with the money or return it to shareholders? Putting that kind of money to work is not easy. It is over $100 in cash per share. $100 billion is roughly the same as California's 2012-2013 state budget and can literally buy a few countries or pay for a year of student loan for every college student in America.

Apple's core business is like printing money. Apple recorded a $16 billion increase in cash sequentially and there is no sign of slowing down with 66% rise in revenue with 36% rising expenses. That makes Apple the most valuable company at $300+ billion, which is close to the sum of the market cap of three computer giants: Microsoft ($200.2 billion), HP ($72.5 billion) and Dell ($29.2 billion).

Unfortunate big acquisitions don’t always work because of many reasons. And there is no magic formula for successful strategic transformation post acquisitions and most companies ended up underperforming post acquisitions. The problem is the inability to articulate the strategic logic of an acquisition and developing an organization and cultural integration plan.

At Idea Couture, we help acquirers in visualizing the future state and show how the pieces fit together in a very tangible (and credible) way. The future strategy is manifested in a well-articulated way showing its value creation potential. It is done through applied design thinking. Power Point cannot do the job. We bring the future state to the present to excite shareholders, employees and customers.

Apple’s history of acquisition has always been late stage start-ups that bring unique capabilities or technologies rather than revenue. With $100 billion you can literally buy up every early-stage start-up you want. Google has $44.5 billion for comparison.

Apple can use the money to purchase all patents over the years developed by Kodak, Research In Motion, Xerox Parc and Erickson and that can only account to a maximum 15-20% of the cash that they hold, but that patent portfolio allow them to sue anyone competing in their space in the next ten years.

Or Apple can use the money to buy up HP and Research In Motion and swiftly end Windows dominance in the enterprise market? Or buy Amazon and Netflix to reinvent and dominate content distribution.

Or Apple can just buy Sony? Funny Sony was looking at buying Apple when the company was at its worse shape in 1995. I still have a strategy deck I produced in 1996 about how Sony can leverage pieces of Apple and how the deal can create value for Sony. Now Apple could easily afford to buy Sony with its market value around $18 billion. If I am Apple’s CEO, that’s what I’ll do. Sony has been poorly managed from a corporate strategy level but does have great technologies, products, brand and talents. I would sell the studio business and concentrate on entertainment appliances. This deal can immediate further increase Apple's enterprise value. The integration part would be a nightmare.

Or just make it easy, Apple can acquire with cash HTC, Sony Ericksson, Samsung, Nokia, RIM, LG, Motorola, Nintendo which together has a combined value of roughly $93 billion. That's a lot of fun to figure out what you can do with these companies. And you still have $7 billion left to play with. Perhaps acquire New Balance for $400mm, Jobs probably would like that idea if he is still around. We miss him.

Microsoft's Next Big Innovation: Google Maps Meets Grand Theft Auto

What's new with GPS? There were the 3D maps, then traffic information with live refresh every two minutes so to help others to avoid heavy traffic jams and GPS watch? What’s next?

Surprise the next big innovation will come from Microsoft. It is Grand Theft Auto meets Google Map. The company just granted a patent that is designed to make its maps more pedestrian-friendly meaning not only just when you’re driving, even walking. I think this is a truly innovative idea. This feature is designed to help you t avoid certain dangerous area. You know two blocks can make big differences in many cities.

This "mind-the-ghetto" feature will be killer applications in future Windows phones. So while you’re roaming the streets of LA or Chicago, your smart phones will send GPS into to a system that maps the crime statistics as well as nature of crime, day of time happened and frequency. Not sure how this will impact real estate prices or retail rent.

And they may allow you to do a trial run in the neighborhood as downloadable scenes in Grand Theft Auto on your X-Box? I am sure there is a disclaimant that you need to click ‘accept’ meaning if you do get mugged in what was identified as a safe area would not be their fault.

It is definitely a useful feature for parents to make sure the kids are not allowed hanging out in those areas and it will prompt them and send a message to the parents? If you use a little more imagination, there is so much untapped innovation with LBS and GPS.

GPS is not legal everywhere. Apple will be selling its iPhone in Egypt, people there will have to go without one of the star features: GPS navigation. Yes, because GPS is illegal in Egypt (Can you believe this?) and I think it is the only country in the world but I might be wrong. Apple is forced to take out the feature because there is a ban on the import of all GPS-enabled devices into Egypt. The ban has been in effect for years.

The Egyptian govertment considers GPS a military-grade technology that can be used to help pinpoint the location of government facilities. But if you so happen to be travelling in the desert, you’re advised to buy one, but only from the black market which you need a GPS to locate.

The Tablet War Is Moving To The Next Level. It Is Not Just A Game Of Interface And Content, It Is A Service Platform Game. It Will Be Google, Apple And Amazon.

Idea Couture San Francisco was excited to sponsor and host the Tofu event last week. The Tofu Project is a nicely curated boutique program created by TokyoMango journalist Lisa Katayama and designer Tomo Saito that brings 10 of the most innovative young entrepreneurs from Japan to the San Francisco Bay Area for a 7-day design thinking and innovation boot camp.

These isn't just another Silicon Valley-meets-Japan tour or incubator. It is not just a start-up meet and share, it is more of collaborative think tank where cool Japanese people and experts on Japanese culture from all different sectors gather together to re-imagine the future of Japanese innovation and globalization. I wish I was there. Here are some pictures to share.

A busy day driving to Waterloo for a several meetings and everytime I stopped at a book store I wonder how the tablet war will evolve in the next 12 months. The tablet war is moving to level two and there are only 3 finalists. Samsung and Amazon are the only two that are strategically qualified to play this game. Sony’s new tablet may have a small chance; if it does it will be domestically. Sony has been sleeping at the wheels and has no idea what the world is like.

Amazon's forthcoming Kindle Fire tablet will be hurting the sales of iPad and put price pressure on Apple. They might end up having to reduce the price to keep shares. I don’t see any new features that can keep iPad ahead of the game or sustain the growth. Many will hold off the purchase of iPad for themselves or chose to buy Fire because it is a great alternative.

Kindle Fire, launching next week at a price of $199. They are using a Gilette strategy of subsidizing the tablet and make money from content. Apple will never do that. And for the Nook, I am not sure. It is nicely designed and engineered product, a lot of good thinking on the UI level too but lacking a strategy to play this game. Yet the sales jumped 140% the first quarter due to overall demand growth.

Amazon Fire will have a dual-core processor, a fast browser, a good display, and lots and lots of content. Preorder is already tracking to exceed a million. Amazon will build a big user base and leverage this to launch a service platform. They are not viewing the tablet as an eReader game like Nook, they see this one piece of a larger emerging strategy to go against Apple. Amazon just purchased a voice startup Yap few months ago, a technology that could transcribe voice commands into text. Amazon is quietly building out its voice-recognition service platform and will be competing with Apple Siri. That’s the next big game.