When I first read about new software that eliminates wasted pages I said Finally! I hate wasting paper so much that instead I often end up wasting my time cutting from web pages and pasting them on a word so I can then print the pages that I want. It is not a rational decision as my time worth a lot more than a few pages of paper and some ink. But like all human beings, I kept doing this as I hate to waste 5 pages of ink and paper and all I need is one paragraph. I don't want to print the crab. Remember when you print out a google map and it takes 4-5 pages to get the one diagram you want?
One thing I don't quite get it is I am sure there are many people like me, but with all these larger corporations that makes tens of millions on printers, how come they all missed this important feature despite all talk around customer-center innovation. It should be a standard feature on any computer or printer. All office should make it a policy to have this installed across the enterprises. This Greenprint software lets you see the whole document, easily click on what you want to keep and what you want to disappear, and then prints it. Not only does this save forests; it also saves money on paper, disposal and ink cartridges. If you don't need paper at all, it has a PDF generator so that you can send it straight to your computer without paying for Adobe. Isn't that great? I will pay for this software anytime. I don't care how much that costs.
It still makes me wonder, with all those money spent on market research and customer interviews, not one big players can come up with ideas like this. We do get a lot of useless features that confuse us and the chance of people using those are less than 5%. What are these product development guys doing?
This is an excellent example of ethnography can easily covered these unmet needs. If I send our ethnographers to spend a day with uses, I am 100% sure we can come up with another 5 of these ideas easily. And that's exactly what we are helping companies with.
