Ok, I am talking about two seperate sites. One is a social network for advertising practitioners and the other is for the deceased. The advertising professionbal social networking site is called Adgabber. Not a bad idea but not impressed with the execution as this one can attract some cool peole with all the cool ideas. The site is disappointed given it's potential. The other far more interesting one is a social network called Respectance whose mission is “dedicated to remembering those who have died.” They have raised $1.5 million in venture capital financing led by Solid Ventures and Big Bang Ventures. I honestly think this will work and I am surprised people only thought of this now. It is wonderful thing to have all those special memories of loved ones on a site that friends and relatives can visit, leave message and share warm thoughts. I can think of a hundred ways to make the experience special. The VCs definteily see the potential.
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