This has been a busy but productive week and I am now working on updating my slides for the second presentation which I will post here tomorrow. Next week we will get deeper into how brands are built and how to manage brand meanings. I do look forward to more great feedback from you guys. Here it is for today, two ads by Wieden + Kennedy, London, UK , one of my favorite agencies (Executive CD is Tony Davidson). "Everyone needs a volume control, when you shout everyday, and make everything catastrophe, no one will hear you even when you have something important to say", that's pretty much the state of the media and the same can be said about brands.
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« Using Brand Taxonomies in Brand Strategy Development | Main | Advanced Brand Strategy Masterclass - Week Two »
September 08, 2007
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