There is a plenty of Experience Innovation happening these days at the VW lab in Germany. They are working on a just-for-kids navigation system. The prototype child navigation system comes complete with GPS data, games and a time worm that eats away the hours until arrival.
The one that I really like is a device for drowsy driving (I really need this one) and we all know it's one of the major causes of accidents. The idea is to use sophisticated camera systems to read highway markings and sound a gentle warning to alert the driver if the car is drifting off. They are even thinking about allowing the computer to perform a corrective action.
Most cars are equipped with electronic steering but have very limited computer intervention. It usually provides just enough assistance to improve handling. Cars that can take complete control away from the driver is a frightening prospect.... but is a lifesaver in aviation. The key challenge is how do we determine when the driver is losing attention or intentionally jumping lanes while listening to Hip Hop. As software engineers better learn such human performance, they can use all sorts of signals to activate or disable the system—body temperature, movement in the seat, hands on the steering wheel, even eye movements. The hardware is all there, we're just waiting for the software.
Now hereis a good idea for Google. Google will provide the software to alert the driver about his condition, using movement and responsiveness etc. Then they will serve ads through the dashboard or radio to remind you it's time for a coffee. Or you can pre-program your trip with Google map and it will tell you about the local amenities nearby in case you need them. Software is free for download except they will provide you with the local ads. How's that? Google, if you are interested call me this weekend!
