Social Commerce is here! A French company Zlio is pushing the right direction playing in this space. Received $4 mil US in funding from Mangrove Capital Partners (one of the early investors in Skype), they provide a platform that allows users to choose a set of products they like and create their own personal pages to sell them in just minutes. They can promote their pages by using widgets or blogs. The revenue sharing happens when someone buys a product on their Zlio pages. The US version of Zlio is coming later this year, I think this will ultimately be integrated with other social networks such as Facebook and MySpace. Imagine making your own mini-commercial with your web-cam and putting it up on Youtube to endorse your own mini-store. There are currently about 100,000 shops and 2.5 mil visitors per month. I think we will hear more about "social commerce" and "micropreneurs". You can expect more innovation to come pushing these concepts. Not expecting much money changing hands but it's expected to be lots of fun for sure.
