There are hundred of books and thousands of articles written on innovation with stories about the creation of breakthrough ideas and new business concepts. Often there is a lot of emphasis on different creativity and brainstorming approaches. But often missing is how ideas are being converted into growth businesses. That's the most difficult part. It's about mobilizing people, exploring technical feasibility, develop strategies to promote adoption, developing strategic alliances and managing risks. Along the way innovators face difficult decisions that are often contradictary and paradoxical. Here I share with you The 10 Lessons of Innovation which is a speech I gave to a group of executives a few months back. I hope it is self-explanatory and if not, I apologize as I have misplaced the notes from my speech, otherwise I would've included it here. If you have quesions on any slide, just post it here.