I’d like to share this video with you as Paul Bennett (a creative director with IDEO) reminds us that design need not invoke grand gestures. Showing a series of inspiring, unusual and playful products, the British designer explains that design doesn't have to be about grand gestures, but can solve small, universal and overlooked problems. He shows how his firm works to reframe the everyday realities of its diverse clients to create results that truly make a difference. From hospital design that takes the patient's-eye view (staring up at the ceiling) to toy storage that responds to how children see the world, the answer, he says, is very often to be found in the question.
My point is to show how design thinking can help impact business strategy. By taking a design approach to business problems, organizations can free themselves from constraints and synthesize information more efficiently and create new opportunities to create customer value. I hope to write more on this subject next few weeks.
