In this crazy world of business (when the obtainable today often is the undesirable tomorrow) where there is a proliferation of channels; hyper competition in every part of the value chains; fragmentation of media vehicles and the rising market power of consumers… it is vital for companies to be able to sustain their innovation effort (to out-think, out create and out-execute their competitors). And therefore they need an innovation playground.
Innovation is not only creativity; it is about learning to manage the future. That is not to say we can manage it in a predictable fashion. It is about preparing ourselves for it. There are no crystal balls of futurist gurus companies may rely upon, the only way in which they can help to bring about that future is by active participation. This real time connected world are permeating the physical one, opportunties for innovation multiply by a thousand fold. No company wants to miss this chance to play in the game. Welcome to the innovation playground.
