The mobile OS war is getting more interesting and the current market share battle is between iOS and Android will go on for a while. Will there be a breakout of it will be more like a Pepsi vs. Coca Cola market share battle that has been lasting for decades? Android is getting better momentum the last two years and I expect that to continue. I think the overall market share is stabilizing and the other two Windows and Blackberry will remain niche players. Newcomers will join the game and there are three in the US and they are Mozilla, Tizen and Canonical. There are a few emerging ones in Asia and they all worth keeping a close watch, especially those up and coming companies in China.
In China Android accounts for 86% of all new smartphones sales and there are three times as many Android users than the US. The business model is basically freemium, developers hoping to make money from in-app purchase. The Android ecosystem is growing like crazy as people find iPhone is getting a little boring and may be too restricted.
There will be surprises that in the next 12 months perhaps cool smart phones from China that came from nowhere selling for half the price and have even better performance. There was a private lab test done on the top 10 most popular smartphone in China a few months back and the result was 5 of the 10 most popular Android devices from local Chinese manufacturers perform better than the imports. They include the Lenovo A750 and the XIAOMI MI 1S.
Apple is watching the market closely and also struggling whether to add a stylus for the next iPhone, it will be a tough one as they have always been strongly against it and the Samsung Galazy stylus is nicely designed. There are no definite right or wrong in this business and the behavior changes so quickly.