“Design Thinking” has gone beyond fashionable in the design industry, but now quickly getting into management circles and even boardrooms. B-schools are tapping into this new trend and but many are yet to understand what it means and its applications. The idea of management that we teach in B-schools was originally designed for a set of very different kind of needs - managing repetitive tasks, improving economic efficiency and labor productivity and maximizing scale. Today the needs expand to managing complexity and extreme uncertainty that is part of our everyday environment and this is where “Design Thinking” can change management forever.
I am having lots of conversation with B-schools Deans and professors to explore how we can bring this into MBA core. My new book “Design Thinking for Strategic Innovation” is now officially available this week and it has been 15 months in the making and based on extensive research and field practices. Many traditional proven and popular management tools and technique are being questioned for their validity and my book explains why.
My book shows how “Design Thinking” can be used to deal with some of the most common challenges in business today from competing for the future to managing change. This is not an update on our management operating system; this is about rearchitecture of our business designs. Today every business needs a new operating system. And even the world needs a new operating system. “Design Thinking” brings strategic agility and empathy at its core. That demands a totally different level of thinking.
All concepts in my book can be effectively applied in the context of managing radical innovation as well as business model redesign. For over eight years, I have been advancing these ideas into the practice of strategic management; this book is a great opportunity to share them. Let's get beyond the overly simplified views of "Design Thinking" and make that part of any professional practices. These ideas transformed companies and individuals and I hope it can do the same for you. Please share your thoughts.