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Idris Mootee: High Intensity Marketing
Chip Heath: Made to Stick: Why Some Ideas Survive and Others Die
Thomas Kelley: The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
Michael Schrage: Serious Play: How the World's Best Companies Simulate to Innovate
Jeffrey F. Rayport: Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers
Idris Mootee: 60-minute Brand Strategist
Charles Handy: Myself and Other More Important Matters
Idris Mootee: Escape Velocity: Revolutionary Business Strategy for Survival in a World of Unprecendented Competitive Intensity and Accelerated Change
Joseph Michelli: The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
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