Maria Jesus Galan, a nun who has spent 35 years with the Santo Domingo el Rea convent in Toledo, Spain has been spending a lot of time on Facebook and digitizing the Dominican convent's archives.
When the local government gave her a prize for her hard work and she has over 600 Facebook friends, but she is not making any friends in the convent. Some nuns reportedly claimed that Sister Maria's Facebook activity "made life impossible" for them. So she was therefore asked to leave the convent and now back to live with her mom. There are still so many who are afraid of technology, not just the crazy leaders of Iran or Libya.
Today the keyboard is mightier than the sword. It bought down Tunisia and then Egypt and not sure who is next? Libya? They wish there is a kill switch but even there is one there is still no use. There are always channel for information to leak and eventually you cannot shut down the world’s Internet and mobile networks.
The Egypt case has proved the power of social network. It sparked biggest challenge to the regimes that are not democratically elected but also to corporations and brands. Twitter played a less important role this time, but it is till part of the social networks that power up revolution.
Called it "Social Revolution Networks". Ideas flow back and forth in real time and momentum multiplying every second. No one can control or dictate these voices anymore, they echoed through Facebook and it is the ultimate freedom of speech. Facebook is probably the number media today, more powerful that TV for sure. But I still like my New York Times. And for Linkedin, I won’t sleep well if I am running the company. It is easy to tell your staff and investors that people want to keep their professional and personal profile separate; I think it is a false sense of security.
LinkedIn CEO Jeff Weiner thinks many of us prefer to keep their professional online personas and their personal personas distinct. Weiner argued that while LinkedIn, Facebook and Twitter are often lumped together in a broad social networking category, all three represent separate social platforms that serve different needs for people. Well, yes and no. I think linked in missed a lot of opportunities to go beyond what they do and the interface is pretty bad. They can use a lot of help.
Here is a big idea. The next big magazine should be entirely Facebook based. There will be a print version but online context is entirely available through a FB app. The stories gathered all the feedback and perspectives from the users and fully incorporated into the content.
I have one more killer feature to make this work……. but I will keep it to myself as I think I have a buyer for that idea. Think about it this way, FB reminds us that everything in this world is organized around people. Somehow people forget that. If we rethink our business and organize them around people, I think we can come up plenty of new ideas to leap forward. Businesses are transforming how they relate to people and operate. CMOs that can throw away their notion of mass media and start recognizing and embracing this shift will gain strategic advantage over competitors. I think this is the new theory of marketing, time to write a new book. But I don’t have time.
A man in Egypt wanted to express his gratitude about the victories the youth of 25th of January have achieved and chose to name his firstborn girl "Facebook" Jamal Ibrahim, The girl’s family and friends gathered around the new born to express their continuing support for the revolution that started on Facebook. Facebook hold a special place in Egyptians' hearts because of its role in the revolution. I don't know anyone named their sons or daughter Twitters or Linkedin or Skype. Do you?
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