Attention All Designers! Black is Green.

Back in Jan this year a blog post titled Black Google Would Save 750 Megawatt-hours a Year proposed the theory that a black version of the Google search engine would save a lot of energy due to the popularity of the search engine. Since then there has been skepticism about the significance of the energy savings that can be achieved and the cost in terms of readability of black web pages. Powered by Google, Blackle was created on the premise that a black, as opposed to a white, computer screen saves a significant amount of energy. Multiply that by the number of searches conducted a day hey we're on to something. Now, imagine if all Window OS default screen color I set to black and the top 100 most popular sites in the world change their landing page color to black, what kind of savings are we talking about here?

I know not everyone is crazy about a black screen, but if this is part of the sustainable design that's a different story. I can do with grey. I'd love to hear from our creative and experience design friends on what they think? Black is Green.