eBay recently acquired a small company called Stumbleupon which directs traffic to socially rated content, it means it's not even something you are "searching for" but something people like you might like that you've stumbled upon. The beauty of this is while Google is mostly good when you have some ideas of what you are looking for, but this is about what people want to see, sort of like window shopping followed by impulse buying when you see something you like in a shop window. Before the acquisition, Stumbleupon was among the top ten in terms of sending traffic to eBay. Let's imagine what eBay can do with it. One feature that now exists is the ability to rate a webpage and code it with a keyword on the fly by clicking on a comment button on the Stumbleupon toolbar. Ebay took paypal and turned it into the worlds largest online payment system, adding Skype (it probably costs too much) and now this small one. I think I have an idea of what it is becoming and I can see a few more missing pieces. I think this is a good move. Maybe I should share my scenario planning slides with eBay in 2010.