Future Scenarios 2010

Change is happening fast and in a very unpredictable way. It is a bit too fast ( particularly worse if you are in the media, entertainment and telecommunications industry). There is barely enough time to finish writing your three year strategy plan not to mention implementing your last one. Many organizations are dealing with five or six strategic issues at one time, while trying to keep in eye on future impacts of disruptive events unfolding in their environments. The increasing digitization of economic activities deeply impacts the overall configuration of business models and generates interesting mutations (the business model version of the “The Fly” if you have seen that movie). Such mutations can be incremental only and apply to conventional business models or they can be disruptive and translate into the creation of innovative business models. Whatever the magnitude of change, many of my fellow strategists refer to Darwin and promote a controlled evolution instead of a bloody revolution. Everyone is in search of value creation for both customers and firms. Strategic innovation is the key driver of success.

Here are a few slides from the 80 slides deck of the keynote I presented to many business leaders during the past two years and it covers many potentially disruptive scenarios in 2010. It covers a wide spectrum from technology to culture and lifestyle. Just want to share a few of those scenarios with you here.